Discovering Your Niche Market | Grow to Greatness: Small Business and Real Estate Business Advice from the Nation's Leading Business Coach, Cheri Alguire
How many times in your business have you heard, “You need to choose a niche”? While nearly everyone talks about the benefits of a niche and that they need to find theirs:
How do you really choose a niche?
How do you know the right one?
Will you really like it?
Will it prove profitable?
For me, in the beginning it seemed to boil down to one critical question: How was I going to attract clients?
I understood finding my target audience from the marketing I had done in my previous businesses. After hearing the speakers, taking the classes, and reading the books about the importance of choosing a niche, I began to understand that to really have effective advertising, my business and marketing plans must start with a clear idea of what my niche market would be.
I am a business and life coach for Real Estate Professionals. Okay, there are still a million Realtors in the United States, but to be honest, when I first began coaching I thought that niche was too narrow. I knew there were other Real Estate Coaches out there. All I could focus on was the overwhelming feeling that came to me in trying to figure out how was I suppose to compete with the other coaches with that same niche. So, I decided I wasn't going to limit myself. I decided I was also going to work with small business owners. They were kind of like real estate professionals since they both had small business and I had owned several small businesses in the past. I knew there were a lot of small business owners out there.
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